Especially for consumers with limited mobility, the upside can be meaningful. The app-driven thrill of shallots delivered quicker than your pasta water comes to a boil is a dream for a home chef in the way that 15-minute Doritos is a godsend for the hangry among us. The elevator pitch for hyper-fast delivery doesn’t require much imagination. Faster delivery has a way of making the rest of life seem irritatingly slow, and in America, that practically constitutes a mortal sin. Regardless of whether these start-ups take root everywhere, they already seem destined to have an effect on the broader consumer mindset about when we should expect our deliveries to come. But perhaps the biggest potential toll of the rapid-delivery craze is what it could do to all of us as consumers. There’s the potential safety hazard for workers and pedestrians in an already dangerous industry, or the reality that these start-ups, many of which require smartphones, aren’t terribly democratic compared with the bodegas and corner stores they may someday replace. Getting groceries at warp speed comes with very real consequences.
Still, in retail as in life, just because you can doesn’t mean you should. Other industry stalwarts, such as Instacart and DoorDash, are following their lead and entering the fray. So far, the majority of these companies are available only in pockets of major cities such as New York and Boston (as well as in parts of Europe), but the business model has been catnip for venture capitalists: According to the research firm PitchBook, VCs sank $9.7 billion into hyper-fast-delivery companies last year alone. Featuring very start-up-y names-Gopuff, Jokr, Gorillas, Getir-these companies rely on their own private neighborhood supermarkets (ominously called “ dark stores”), which allows them to ferry goods and groceries far quicker than bigger players such as Amazon Fresh and FreshDirect. In recent months, there’s been a boom in apps promising to deliver food and household goods on astonishingly tight turnarounds, some of them in 15 minutes or less. At least 36 percent of Americans are now using same-day delivery, while delivery apps such as Shipt, for example, promise some deliveries in as little as an hour.Īnd yet, somehow, that still doesn’t seem to be fast enough. All injury aside, this bit of ridicule illustrates one specific irony of contemporary consumer life: Despite worker shortages, supply-chain snarls, and a pandemic that has oriented many people’s lives around the home, the quest for faster delivery has actually intensified over the past two years. adults wielding Amazon Prime memberships, I’m clearly not alone in getting deliveries faster than I probably need them.
A package delivered in just two days had been sitting on the desk in front of me since January. The reality was even worse than the satire. Name of Organization: Dominos Dominos Jobs in India Form Apply NowĪge: Minimum Age 18 and Maximum No Age Limit.Last month, I was savagely attacked by The Onion: “Package That Arrived in 24 Hours Sits Unopened on Table for Week,” read the headline.
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